Some quote sites sell your information. Casa searches the market instead.

On many insurance quote sites, the thing being sold is you: the form collects your contact information, and agents pay for it. Casa was built to be the other kind of site, the destination where the search itself happens.

Niko Whitaker

Written by Niko Whitaker, Casa co-founder (CA license 4360314)

5 min read

The short version

  • Many quote sites don't search anything at all, and instead collect your contact information to sell to multiple agents whose calls can go on for weeks.
  • Signs of a lead-generation site: fine print about calls and texts from partner companies or an automated dialer, and no price ever shown.
  • Casa searches the standard insurers first, then the specialty insurers if needed, and shows you the quotes on screen, or a straight answer.
  • Casa does not sell your information. Your email is how your quotes and updates reach you, and a licensed agent may call you, but only about your own request.
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Two kinds of quote sites

Many insurance quote sites are not actually quoting anything. They are lead-generation forms: you type in your address, your phone number, and your email.

The site then sells that contact information to multiple agents.

The agents are the customers. The form is the storefront. You are the product being sold.

What follows is familiar to anyone who has tried it: the calls start, from numbers you do not recognize. They can go on for weeks. Each caller has to ask you the same questions again, because what they bought was your number, not your answers. The price you came looking for never appeared on the site at all.

Not every quote site works this way, and this guide is not a claim that they do. Some search real markets and show actual quotes. The point is that the two kinds look nearly identical from the outside, and it is worth knowing which one you are typing into.

How to tell which kind you are on

There is no label that says lead-generation form, but there are signs, and most of them show up before you have given anything away. None of them proves anything on its own. Together they tell you what the site is for.

The clearest test is also the simplest one. Does the site itself ever show you a price? Or does the form end with a promise that someone will be in touch?

  • The fine print near the submit button asks you to allow calls and texts from partner companies or a network of agents. Sometimes that includes an automated dialer.
  • The site promises quotes from a long list of companies but never says which of them was actually asked about your home.
  • The result of the form is a list of agents who will contact you, rather than a number you can look at.

What Casa does with the same questionnaire

Casa is the destination, not a hand-off. You answer one questionnaire about your home, and the search itself runs: standard insurers first, then the specialty insurers if needed. The quotes it finds show on your screen, and a link comes by email. Casa itself is not an insurance company: coverage is arranged by a licensed agent.

The specialty insurers matter more than it sounds. It is the part of the market built for the homes standard insurers turn down. In 2025 it wrote more than 300,000 California home policies, according to the Surplus Line Association of California, and many quote forms never touch it. Searching one side of the market and calling it a search is how homeowners with hard-to-place homes come away believing they are out of options.

If your home cannot be quoted online, that answer is real too. A licensed agent takes over and looks at your home personally, and you hear back by email within 24 hours. One person, working on your home, rather than a list of strangers dialing a purchased number.

Your information is not the product

Casa does not sell your personal information. What you share is used to search for quotes, to contact you about this request, and to meet legal and insurance requirements. We may also email you about a quote request you started but did not submit, to help you finish it, and send you emails about Casa and our services. Each of those emails has an unsubscribe link. Every use is listed in our Privacy Policy.

We do ask for your email and phone number. It is reasonable to wonder why we ask at all, given everything above. Both are for your own request, apart from those emails about Casa and our services.

Your quotes show on your screen, and a link to them comes by email. Updates come by email too, from a licensed agent working on your request. The difference is not whether contact information gets collected. It is what happens to it afterward.

A licensed agent may also call you, but only about your own request. Nothing is passed along to a network of buyers.

An honest word about the other model

Lead generation is not a scam. Agents need customers, and buying introductions is a legitimate way to find them. Plenty of people have ended up with real coverage from an agent who first reached them through a purchased lead. If you already work with an agent you trust, none of this is a reason to leave.

The problem is narrower. It is the weeks of calls, the repetition, and the fact that you cannot tell who has your number or when it stops. For a homeowner who has been non-renewed or turned down, and is working against a deadline, that time and attention matters. It should go to the actual search, not to being sold to.

So ask two questions of any quote site before you type: does the search happen here, and who gets my information. Casa's answers are the reason it exists. The search happens here, and your information is not for sale.

Questions people ask us

How can I tell if a quote site will sell my contact information?

Read the fine print near the submit button. If it asks you to consent to calls or texts from partner companies or a network of agents, that is the business model. The other tell is the result. A real search ends in numbers or answers on screen. A lead form ends in a promise that someone will call.

Does Casa sell my information?

No. We do not sell your personal information. What you share is used to search for quotes, to contact you about this request, and to meet legal and insurance requirements. We may also email you about a quote request you started but did not submit, to help you finish it, and send you emails about Casa and our services, each with an unsubscribe link. Every use is listed in our Privacy Policy.

Then why does Casa ask for my email and phone number?

Email is how we send the link to your quotes, and every update after that. Your phone number lets a licensed agent call you about your own request, and some insurers ask for one on the application.

Are all comparison sites lead-generation sites?

No. Some search real markets and show real prices. Many, though, are forms whose product is your contact information, and the two look alike from the outside. The test is whether the site itself ever shows you a number.

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